Strange Advertisement

I wish I could post a link to this or give you some kind of illustration, but there simply is none....it's just something I saw when I was driving.
I'm on the highway in Florida recently and I saw a huge billboard off the road that was advertising for a hospital. I had never seen an ad for a hospital, I didn't even know that was necessary. Business must not be quite that good lately, apparently the economy is even slowing down peoples' sickness and ailments!

I'm picturing the marketing director for this hospital, not sure what that would look like during a campaign meeting, "Okay everyone, we need to find a way to get more people into this hospital. Swine flu and cancer are dated strategies...we need to go out there and starting hurting people!"

The kicker was that the highlight of the billboard was for their ER. And the strategy was to post their current wait time in the ER. I guess this is helpful if you're driving and you just happen to be in the market for a good ER. But on the whole, if you have an emergency, I don't think you're gonna be sifting through the yellow pages trying to find the shortest wait time. I don't know anyone who at any point in their lifetime has "shopped around" for a good ER.
"Hey listen, my kids head is bleeding profusely...I'm wondering if maybe you could recommend a good ER that I could take her to? Which one? Oh St. Lukes?......ehhhhh, kinda don't like their snack options in the vending machine, what else you got?"