I can’t stop
drinking beer
By
Brett Anderson
I’ve recently moved back to America ’s Finest City —San Diego —for
those who don’t know. It’s the middle of
winter right now, early February to be exact and most of the country is
presently tundra. My sales territory at
my job are the wonderful people of the Garden State —New Jersey . It’s snowing and sleeting there right now,
they can’t get a break! Even their chest
hair and medallions are frozen.
I, on the other hand, am
sitting in shorts and a t-shirt (no shoes) as I write this from my sunny
apartment with the door open and the warm 75 degree breeze flowing through this
place. I’m also drinking beer. I find that I am often drinking beer
here. Now I’ve always loved beer and
I’ve always drank beer since high school.
However, there is something about this town that makes me drink beer
when I otherwise shouldn’t be drinking beer.
I’m not saying I’ve been in the middle of a eulogy and paused for a
sip. Nor am I claiming to have ever used
a stadium pal at a Padre game. But I
drink when I shouldn’t.
For instance, tomorrow I have
a slew of new business prospects that I should close. My commission/paycheck depends on it and
although it’s not that big of a deal, still, it’s Thursday, not even 4pm , and I’m throwin’ down a delicious IPA that I should
otherwise be drinking on the weekends only.
I wouldn’t say I have a beer gut, but it’s in its infant stages. Some of that is carne asada burritos (stand
by for I CAN’T STOP EATING CARNE ASADA
BURRITOS in my next article).
What is it about this
city? Sure it’s “America ’s Finest”.
Sure the beaches are some of the most pristine in all of California (and lest anyone try and leverage L.A. against San Diego ….you’re begging).
And sure it’s the 7th largest cosmopolitan city in America with outdoor activity all around me and health and
wellness factors to boot. I should be
swimming daily. I should be doing
triathalons, or running along the beach religiously.
And yet, instead of going on
a hike, I’m drinking beer. This happens
all the time for no reason. I simply
can’t NOT drink beer in this town. So we
can approach it in one of two ways. Is
there something about me? That is,
perhaps I’m an alcoholic? Or is it
something about San
Diego that induces
this kinda thing in its residents? In
other words, is there something in the air here that says, “Hey, remember how
it’s almost 78 degrees in February? You
do? Of course you do? Why aren’t you drinking a cold beer then?”
Let’s start with the first
option. There’s alcoholism in my family
on my dad’s side. He used to drink beer
pretty heavily. But in 1984, he
absolutely quit cold turkey. He just
chose to stop drinking altogether. No
AA. No rehab. No intervention. He just decided that was that. Last I checked, true alcoholics can’t
“choose” anything when it comes to their habit. They simply have a disease. Of course this doesn’t mean that I don’t
have a disease. But I’ve never gotten a
DUI. I’ve never had a drop of booze in a
work setting. No one has ever approached
me with “you might have a problem Brett”.
I’ve never lost a friendship or a girlfriend over it. Only once have I used a flask for drinking,
and that was because the concert venue I was attending was a DRY venue, which
is complete bullshit! Why the fuck am I
even going to see Journey if I can’t
throw back a few cold ones and pretend that I’m Steve Perry!? You’re talking about one of the greatest
sing-along rock bands of all time and I’m supposed to sit through that shit
sober? Not to mention that Pat Benatar
opened. No sir! What’s more, I’ve never had the addictive
personality that truly craves any given thing.
So that rules out alcoholism. On
to the next hypothesis.
Perhaps San Diego itself has a way of influencing this habit. Fact:
it’s probably the #1 destination spot in the continental U.S. Fact: the weather here is decidedly the best in all
of America . Fact: it’s a laid back town. Fact:
the craft beer scene here is definitely in the top 3 of all U.S. markets. Beer
is running rampant here!! Everywhere
you go there’s craft beer and sunshine around the corner. New breweries popping up left and
right! http://www.nytimes.com/2012/05/27/travel/san-diegos-thriving-craft-beer-scene.html?_r=0
But let’s take a closer look
at the demographic of SD and the mentality therein. The average age of a San Diegan these days
is roughly 33 years old. I moved away
when I was 24 years old. I spent ten
years in NYC and then moved back at age 34.
I can say that I definitely noticed a change in demographic. It’s a younger person’s town. Not that there’s anything wrong with that,
but it’s no wonder the beer scene here is out of control. What’s more, the lifestyle here is so
friggin’ sweet and wonderful that the whole environment beckons one to say
“ahhhh, it can wait til tomorrow, it’s nice out today, let’s do happy hour
instead of growing up!”
So basically, there’s nothing
about this town that has a sense of urgency or deliberateness. There’s not much that sends the message, “hey
man, you’d better get your act together or you’ll end up poor!” So why not just kick back and throw a few
beers down your throat and just wait to see what tomorrow brings. My theory?
THIS is why salaries are low here even though the cost of living is
high. The economy and sociology of this
city is such that there’s no incentive to pay higher wages because employers somehow
KNOW that they can get some 20-something kid who’s willing to live
month-to-month or, better yet, still living at home, to do a 60K per year job
for only 30K. And this kid, like me, is
probably drinking a lot of beer.
Lest I paint myself with an a
brush of laziness, that’s is absolutely not the case. And therein lies the paradox. Do you know how ambitious you have to be to
live in NYC for even 3 years, let alone 10?
You have to be a specimen of diligence and ambition to survive there for
that long. You gotta want it! That was me. Again, I’m not saying that I didn’t drink 18
beers in one night, hop up to the roof, sit on the edge like a fuckin’ idiot
and tell Kelly Strandemo that I loved her.
I’m not saying it DID happen. But
I’m not saying it didn’t. That’s for you
to decide.
I digress. The point is I’m a hard-working, ambitious
over-achiever with ten years of Big Apple hustle on his resume and yet I too
can’t stop drinking beer in San Diego!
I
want to. But I can’t. Not only do I love beer for the wonderfully
fine beverage that it’s become. Not
only do I love beer for the flavor. And
not only do I love beer for the effects.
But I REALLY love the combination of all those beer-related factors up
against sunshine, beaches, mountains, a median yearly temperature of 72, cool
people, sunsets, and a thriving culinary scene.
So I ask….what’s a guy to
do? Ahhhgghh! I’ll do something about it tomorrow, right
now I need to finish this glass.
Also….don’t ever see any
arena rock band sober. You’re missing
the point.